How to write a blog post that flows

How to blog


The opening sentence captures the reader’s attention, so they continue to read the second sentence. Make it clear why the reader should continue reading. The introduction should tell the reader what the blog post will say. 

When writing the introduction, use adjectives

According to the dictionary, an adjective is:

“A word or phrase naming an attribute added to or Grammatically related to a noun to modify or describe it.”

An example of an adjective is:

  • He has a vague writing style. 

The adjective is vague because it describes his writing style.

By using adjectives, it helps the reader understand more clearly. 

Refer to a concern a reader may be having. 

 The reader is seeking information, which is why they are searching for this blog post. By addressing the reader’s concern or problem in the introduction, they will read further and seek answers. 

The introduction should tell the reader what they are about to read. It should be concise and have Market defining keywords in the first sentence. Using adjectives helps the readers understand the blog post clearly—addressing a concern or problem the reader may be having compels them to continue reading for their solution. 


The headline is the post title explaining what the following paragraph will say. It tells the reader what to expect. When crafting the headline, use market-defining keywords specific to the topic. 


“5 complete steps to structure a blog post.”

A powerful headline will help the reader decide if they want to continue reading or find a different blog post targeted to their needs. Being specific in the headline targets the exact reader that will find value in the blog post. 

Create multiple subheadings throughout the blog explaining different topics related to the post. Doing this helps break up the blog text and highlight essential blog sections so the reader can scroll through the blog post and see all the necessary information by headings. The subheadlines should be bold and prominent. 


“5 expert blogging tips”– headline

(200-word paragraph)

“Use spellcheck!”-subheadline

(200-word paragraph)

“Check the grade level of your post”-subheadline

(200- word paragraph)

When creating a headline, use keywords to help with SEO. Make sure the headline is clear, so the reader knows what to expect. Try not to be clever with the headline because the cleverness may confuse the reader about what the blog post is saying. Address a concern or problem in the headline to capture the reader’s attention. The headline should tell the reader what is in the blog post. 

Short paragraphs

Paragraphs organize information for the reader. Keeping the paragraph short, it will draw the reader’s attention. A short section can be anywhere from 50 words to 200 words. When writing more than one paragraph to expand on the headline, a good rule of thumb is to make all the paragraphs the same length, 100-200 words per paragraph, to retain the reader’s attention.

If writing a longer blog post requires 3,000 words, each paragraph should be equal in length. 

Each paragraph should have these qualities: A topic sentence, coherence, and a sense of unity. The section should focus on the main subject of the headline. 

When writing a paragraph, it should organize the information. A section should have no more than 200 words and have coherence. (“systematic or logical connection or consistency.” -Merriam Webster Dictionary) It should be easy to read. Short paragraphs help maintain the reader’s attention. All paraphs should connect through a sense of unity. (“continuity without deviation or change (as in purpose or action)”-Merriam Webster Dictionary)


Adding images to the blog will make the blog more visually appealing. Blogs with photos get more shares on social media, such as Facebook, Twitter, and Instagram. Images help break up text and create a flow to the post. 

When adding images to the post, they should enhance the text. A photo should be relevant to the topic. 


If the paragraph is about infographics, then the image should represent the topic: infographics.

“4 steps to creating an infographic.”

(add infographic picture)

Images add value to the blog post by increasing traffic. After adding a photo then, it can be used for SEO purposes. Optimizing a picture helps direct any traffic searching for the image provided back to the website. 

To retain the reader’s attention, add images to the blog post. Pictures help to increase the SEO and make the blog more visually appealing. Optimizing the photos with relevant keywords helps drive more traffic to the post. Blogs with photos get more shares on social media, and having more exposure to the post, will increase the overall views the post will get. The more people read the post, the more popular the blog will become. 


The conclusion should summarize the main points of the blog post. It should be clear and connect the previous paragraphs. The conclusion should give the readers something to ponder. 

When crafting the conclusion, do not use the phrase “in conclusion” or “in summary” Do not repeat information you already talked about in your blog post. Writing a conclusion should complete the thought of the post. 

Unlike an introduction that starts general and then becomes specific, a conclusion should be detailed and generalized. The closing sentence should leave the reader with a sense of satisfaction that the content was complete. 

Include a“call to action” statement in your conclusion to help direct the reader to the next step. A call to action could be asking the reader to subscribe to a newsletter, share the content, follow the blog, or any activity to take next. 

The five steps to structuring a blog are:

  • Introduction
  • Headline
  • Paragraph
  • Images
  • Conclusion

Following this structure, the blog will have a nice flow and be easy to read.

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