How to write a headline

How to blog

The secret to a good headline is knowing your audience. And specifically targeting that audience. Knowing who you’re writing for makes it easy to find the right keyword to place in the headline.

There are two places where the keyword works best: the headline and the conclusion. Take advantage of this opportunity to optimize your article within the headline.

Too many keywords may hinder your SEO efforts.


The intro is where you can tell the reader what the article will say. The introduction should be no longer than 200 words or less than 100 words. It should be concise and to the point.

Each sentence in the introduction should have no more than 16 words. If you have more words than 16, the reader will become distracted and lose interest.

It is also recommended to use simple words. Even the most intelligent person will appreciate an article that’s written simply.


Subheadlines organize your information. This helps the reader to understand what you are putting together for them. They also help break up the text on the page to flow better for the reader.

Make sure each subheadline makes sense.

The headlines and subheadlines should follow a flow, so the reader stays engaged.

The headline “Walk your way to a better mood in 30 minutes a day.”
Subheadline “Cardio and brain chemicals: your mood elevation.”


When writing your paragraphs for the headlines, keep them short. The maximum length of a section should be no more than 200 words. The paragraph can be broken up into lists and bullet points. That will give the paragraph more readability. The simpler you state your information, the better the chances of getting the reader to the end.


A conclusion should start precisely and then become generalized. Unlike the introduction, you want to sum up your article clearly. Sometimes people will go straight to the conclusion to see if it meets their needs and then read the post. When you craft your conclusion, hit all the key points right away.

Call to action

If you want your reader to share the content or subscribe to an email list, then be very clear about how they should do that. Give step-by-step instructions to follow. Every content you create should have a clear call to action at the end. The call to action should prompt the reader to perform a task.

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The basic structure of a blog post is the title, introduction, headline, paragraph, subheadline, conclusion, and call to action. Organize your information in a clear and precise format. Place your keywords or keyword phrases in the headline and in conclusion. Write for people and not SEO but do keep SEO in mind.

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