My experience with SEO is through self-learning. After researching the top books about the subject, I bought them and read all of them.
The main focus is keyword research and incorporating specific words into each post. Although the methods may differ in each book, the overall idea is the same.
That idea is to be specific on each subject and answer as many questions as possible, so the reader feels satisfied and compelled to take action. Writing for human emotion and feeling is better than a blog post stuffed with SEO words and phrases. Which may come off as robotic and unrelatable.
When crafting content for a subject, I refer to several platforms for market research. This may include review sites, forums, and even email lists on the specific topic. I then find the common core questions and build a keyword list.
I always look for unanswered or incomplete questions as well. Revamping old topics with new solutions helps set you apart from trending topics and opens up a new keyword space.
I break the list down into micro subjects and intermix content writing to inform and copywriting to persuade the reader into taking action.
By thoroughly covering the topic and using keywords that make sense, providing a solution by clicking a call to action, your reader is left with a complete experience from start to finish.
The subject line is clear and relevant, the sub-topics are on point, and the flow is authentic.
When it comes to SEO, it’s a lifelong learning process that will always lead to better results. Using a few techniques in every post, the seed is planted for future growth. The more you know, the more you grow.
If you want to continue this conversation, fill out the form below.